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A philosophy for life is explored by Fumitada Naoe,
a man who took himself from the depths of an Asian shanty town, through
the bitter discrimination of a wholly homogenized society, to the
heights of success in one of the world's most economically powerful
nations.
His philosophy for living, told through poetic essays and emotionally
charged photography, isn't how to create wealth, but how to live one's
life with love, passion, and to the fullest. The strong messages and
images in this book have been recognized by many young readers as
an innovative self-development guide.
Born in a shanty town of Taiwan, Fumitada plunges in and makes his
own way to success within Japan's affluent business sector. Determined
to be the top entrepreneur in the world, he is propelled by the death
of a loved one and to overcome the discrimination he has faced throughout
his life. He starts his own company with virtually no experience or
funds and builds it to a thirty million dollar business within in
a year. Fumitada's musings are as inspiring as they are moving.

Released in Japan September 2006, this book has sold
24,000 copies.
His stoical life, from being raised in an impoverished environment
to succeeding in the business world, has been featured in TV programs
and magazines.
At age of 29, in the lifestyle and business magazine "Nikkei Business
Associe," he was selected third by the nation's students as a top
role model for 2007. He has also been featured in popular primetime
TV shows on all major Japanese networks, such as: NHK's "Today's Close
Up," Asahi TV's "Super J Channel," Fuji TV's "Stamen."

Born 1977 in Taiwanese shantytown, Fumitada Naoe is
now the president of Sanctuary, Inc. Fumitada moved to Japan as a
child and grew up always fully aware of his Chinese heritage, in a
country widely known for not being very accepting of it. After his
step father's company went bankrupt, his entire family broke apart.
This gave him a profound sense of the uncertainty in life which propelled
him into the goal of becoming the top entrepreneur in the world. In
2003, he established Sanctuary Inc. to reform the traditional funeral
service so that it may be a truly happy ceremony for both the deceased
and the grieved. At the age of 27, he developed it into a 30 million
dollar company.

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