Em Sauter's book Beer Is for Everyone—and the web comic Pints and Panels on which it is based—is a simple concept brilliantly executed. Em is a cartoonist and an Advanced Cicerone®, and she combines her two seemingly disparate passions into a single project: cartoon beer reviews.
The concept could seem like a gimmick if Em didn't pull it off so well. Her simple but effective drawings are disarming and cheerful, immediately removing some of the intimidation factor some might face when reading beer reviews as novices, and the economy of information she provides is helpful without burdening the reader with insider language. As both an Advanced Cicerone and a brewery professional (she works for Two Roads Brewing in her home state of Connecticut), Em knows more about beer than the vast majority of drinkers, but she doesn't feel the need to prove it constantly. She likes beer, she wants everyone to like beer, and her easy-going, humorous style helps readers feel like she'd probably like them too if they ever got the chance to grab a pint together.
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